VANTIQ CMO Blaine Mathieu sits down with leading futurist Jorge Lerdo de Tejada as they discuss real-time applications and their impact on the future of business. You can also find the transcript below the video.
Jorge [00:00:03] We are living in the most amazing times, we are living in the Fourth Industrial Revolution and everything is changing in front of our eyes. Everything all will be automated. And today we have a great platform for doing that. Automate everything. Cities, enterprises, airports, everything is the name of the platform is VANTIQ. And we have Blaine Mathieu, the chief marketing & product officer here with us.
Blaine [00:00:39] Thank you. All right. Great to hear. And so amazing to be in Monterrey for the first time. Thank you, Mathieu.
Jorge [00:00:44] Tell me, you tell me more about this platform. What is VANTIQ?
Blaine [00:00:49] Well, VANTIQ is the solution for enterprises when seconds matter. When they need to take an action in real time to ensure the safety, security or health of their people or their operational systems.
Jorge [00:01:05] OK.
Blaine [00:01:05] And the way they do that with VANTIQ is VANTIQ is an application platform that they would use to create, as you said, the next generation, the fourth generation of applications. These applications operate in real time and they involve the latest in artificial intelligence, IOT, edge computing, all the technologies that are coming together now so quickly. VANTIQ is the platform that can take advantage of them and help you build that next generation of applications you were talking about.
Jorge [00:01:36] VANTIQ is like the brain who connects everything?
Blaine [00:01:40] That’s a really great way to think about it. The brain or sometimes you actually call it the enterprise nervous system interestingly. So connecting all the parts of the enterprise together in real time to allow a company to take decisions and most importantly, take an action in real time when it matters the most.
Jorge [00:02:01] Why is important today acting in real time?
Blaine [00:02:05] Well, if you think of most of the transformational business models, let’s take Uber as a good example. And what Uber did to the taxi industry, the taxi industry operates in batch mode. OK, and what I mean by that is people phone in for a taxi. They get put on a list. When their name comes up on the list, a taxi is sent to their house to pick them up. Half an hour, an hour later, or maybe the list gets confused and nobody ever comes. Uber said this is a disaster. If we knew the location of all the passengers and all the cars, the drivers, everything in real time we could orchestrate the most efficient system ever and totally destroy the taxi business. And that’s basically what they did, because Uber is able to make instant decisions about what driver to assign to what passenger based on their location, what kind of car they want. And they can take real actions right now when it matters the most.
Jorge [00:03:05] And with VANTIQ, you can Uber-ize, everything?
Blaine [00:03:10] Right, that’s a great way to think about it. We try not to say Uber of everything, but many VANTIQ applications do involve understanding the status or the location of a person or a vehicle or a machine or something in real time. And then based on that status, what we call an event message about that machine or that person or that vehicle, then the application can decide to take an action based on that event happening.
Jorge [00:03:36] Okay. Blaine why VANTIQ brings a different offer for the market?
Blaine [00:03:42] Well, VANTIQ really combines two important elements of technology into one offering. First, it’s this notion of real time systems that I mentioned. Technically, that’s referred to as event driven applications or EDA, event driven application rights. Yep, that’s the technical term and it’s different than a database centric or a what you could technically call a request response application where people put data into a database and then they request a response or a report from the database. Most applications function that way, virtually all applications today, but the new generation of applications to address the future of industry and society 4.0 needs to be real time needs to be done with an event driven architecture at the core. So VANTIQ is the only platform right now that was built from the beginning with EDA event driven at the core. Now the other thing VANTIQ does though, is it combines that with the notion of low code, rapid application development. So an organization or maybe a partner like a systems integrator they use, can very rapidly build these applications, get them launched in the market and get to value very quickly, you know, building applications in VANTIQ takes, you know, days or weeks, not months or years like you might think it would take with other application platforms.
Jorge [00:05:14] Gartner says by 2020, most of the applications that the enterprises use will be real time applications. Right?
Blaine [00:05:23] Absolutely. The reason is when people talk about digital transformation and everybody uses the term these days, what they really mean when it gets right down to it is transforming the way a business process operates. And most true digital transformation is really about becoming real time, taking a process that used to be done, you know, sort of a later gathering data and taking an action later and instead doing it as the data is flowing in, as it’s streaming in, in real time. Most digital transformation is about that. And so Gartner understands that most companies trying to chart their journey to digital transformation these days are thinking about real time use cases. And they have said that now CIOs of real enterprises have set event driven architecture in their top three priorities now. Because the new generation of applications they need to create will require them to think about these real time system event driven architecture.
Jorge [00:06:25] Can you give me more examples about real time driven applications?
Blaine [00:06:29] Sure. I’ll give you a great example. So recently we entered into a strategic partnership with Softbank. Obviously one of the most famous technology investors in the world, and they’re also one of the largest telecoms in Japan. And Softbank is building an amazing new headquarters in Tokyo. They intend it to be the most intelligent, smart building in the world when it launches next May. The most intelligent, most smart to build smart. And so we are building with VANTIQ systems to power to be the the brain or the nervous system of that new smart building. For example, the first application we’ve built with them is to enable smart access control into their lobby. So imagine how their lobby works today. OK, to get into this secure space, they have to email you, you know, an email with a QR code. People come up to the lobby, they’re fumbling with their phones. They’re trying to find the email. The Internet is not working. They can’t get the QR code to come up. They’re phoning somebody upstairs to come down and get them. It’s a disaster for an amazing technology company like Softbank. We have built the system with them that uses facial recognition to automatically know if an employee enters the building, gate opens automatically. If it’s a registered guest, a gate opens automatically. Direct them to the right elevator. If it’s somebody who’s on a watch list or they’ve had a problem with before, security is automatically directed to where the person is to help them leave the building. All of that is automated, all done in real time now, saving a tremendous amount of effort, cost and hassle for people who are entering this new smart headquarters. So that’s just one example of a real time use case that we’ve built with Softbank.
Jorge [00:08:20] I’m imagine right now the possibilities are endless, endless possibilities. Automitizations in one building.
Blaine [00:08:30] Well, think about just in that building the different use cases that will be supported in their new smart headquarters. So one is real time maintenance, right? Predictively they can monitor the elevators, HVAC units and other systems in the building to detect if a problem is going to happen or is likely to happen. And then they can direct to the appropriate field service technician to that exact location while they’re getting there they’re armed with exactly the state of that system. OK. They will know how hot the HVAC unit is or what’s happening with the elevator. That’s one example. Building security is another obvious example. They know when people are in the in the right part of the building or in an unauthorized room Building room management, so think you’re the person who books, rooms or organizes the book booking of meeting rooms in the building. Right. They will know with temperature sensors how many people are in a meeting room. If somebody has booked a meeting room for 20 people and they’re only two people in the room, why then somebody will come by and say, hey, you know, you’re you should move to this meeting room because we could use this room more efficiently and effectively. So many, so many use cases just inside a smart building where they could use new real time applications.
Jorge [00:09:44] This is great for smart cities.
Blaine [00:09:48] Totally.
Jorge [00:09:48] VANTIQ is for smart cities?
Blaine [00:09:52] Totally.
Jorge [00:09:52] You have any project on that?
Blaine [00:09:54] Well in fact, a smart building, as you say, is really just a small, smart city is what it is. We in addition to some of the use cases we talked about, you know, field service and security monitoring, access control. We also have clients that are working on mobility as a service applications, right? So enabling smart parking systems, understanding again where vehicles are parked are already in a parking spot where they are moving to where vehicles are starting to congregate so they can know where parking spots will likely become filled in the next hour, directing people to to other parts of the city. So mobility as a service. The next generation of how we will use cars and do car sharing all has to be enabled via real time applications. And that’s we’re also very excited about that.
Jorge [00:10:45] But how easy is it to create VANTIQ applications? Blaine, because really I have seen a lot of these efforts and just takes a lot of time. A lot of years. Really, it’s it’s it’s that easy?
[00:11:01] Well, in fact, as your audience knows, most digital transformation efforts fail actually. In fact we were talking to one major corporation. I won’t say the name for obvious reasons. But in the last year, they embarked on 300 digital transformation initiatives, projects in their company, 300 projects. Out of that, 300 do you know how many succeeded they actually brought into the market?
Jorge [00:11:26] No.
Blaine [00:11:26] Guess.
Jorge [00:11:29] 2?
Blaine [00:11:29] 0, even less than 2, 0 out of 300. OK. Which is why now they’re speaking to us. There’s a few reasons for that. Right. So first, the last generation of tools and systems to build these applications were very complex. OK. Bringing together these complex technical systems, you know, Kubernetes and Kafka, Nifi and Cassandra.
Jorge [00:11:55] Different companies different systems together.
Blaine [00:11:57] Very complex. And so VANTIQ abstracts, all of that complexity away. You don’t see any of that. We deal with that. You don’t see any of that. You see the very simple application platform. OK. That’s the first. That’s the first thing. And I think very important.
Jorge [00:12:16] And you control everything? Just one platform.
Blaine [00:12:20] Right.
Jorge [00:12:20] The whole building. You don’t need pieces. It’s a whole system. And in the city will be the same.
Blaine [00:12:26] That’s right.
Jorge [00:12:28] Smart city. How I see people designing smart cities and I see sometimes a Frankenstein. A lot of pieces together that don’t match that don’t connect. And with VANTIQ will be everything connected and you have the control. You have the control of one platform.
Blaine [00:12:47] But something very important that I want everybody to understand. We’re talking about big ideas, smart cities, all these interconnected systems. Absolutely. That’s important for where we’re going to get to eventually. But people are successful with VANTIQ, enterprises are successful because they start small. Start with a very specific use case. OK. I just want to control access into the lobby of my building. OK. Who is allowed? Who do we not know and needs to go to the front desk to speak to someone, start very simply. But then we make it very easy and quick to expand to the next use case. And the next one and the next one. And eventually you’ve got an entire integrated smart building with many systems all talking to each other. But people fail at digital transformation when they try to start too big. OK. Our project is a smart building. No that project is too big. OK, start small. And if your project is making a smart lobby, you can have that running in a few weeks. Literally, you can have that running very, very quickly. Ok very, very quickly. And then move on to the next and the next and the next. OK, so many smart city projects that I hear about right now. Again, the city of Toronto in Canada is doing an interesting smart city project with Google. All I hear people talk about is nothing’s happening. Nothing. Nothing’s happening. OK. And I’m sure lots of stuff is happening probably somewhere something is happening. But people aren’t seeing it yet because I think we just have to take smaller use cases, quicker wins and get them out into the market quickly and then move from there.
Jorge [00:14:31] Same thing for. Same thing for enterprises. Same thing for companies. You know, companies are in a digital transformation in the 4.0 Industry. Everything will be automatized. Well, you can start with VANTIQ, the same thing with small pieces of your production line.
Blaine [00:14:54] Our successful use cases are when we start with a very contained project and then we get ready to expand later. I can give you another interesting example, if you’d like. We’re working in the city of Shanghai to automate the maintenance and service and security of every commercial elevator in Shanghai. 250,000 elevators. A huge project, a lot of buildings, 15 different manufacturers of these elevators. OK, all different data sources coming in, but they tackled it correctly. They said let’s start with 500 elevators in these few buildings. OK, let’s get those working. We’ll monitor them. We’ll provide security. Then we’ll expand. Now we’re at 5000 elevators from a few more manufacturers. By next summer will be at 250,000 elevators, all 15 manufacturers making all of this data flow and work together. But start start with a simpler project and then expand.
Jorge [00:15:51] Smart way to start your smart city.
Blaine [00:15:54] Yeah. That’s a can I use that line? That’s a very good line.
Jorge [00:15:57] Of Course.
Jorge [00:16:00] Blaine. The VANTIQ platform requires specialized consulting services to make an app or I can do it myself?
Blaine [00:16:08] Well, there are probably three ways that you can create applications in VANTIQ. First of all, if you have an internal I.T. group or development group, we can provide you the VANTIQ platform and we provide training so that you can very quickly begin creating the applications yourself. That’s option one. Second option, maybe your I.T. group is too busy you know, the backlog of projects is too long. We can provide you with a system integrator that we know locally in your region or your area who already knows how to create applications with VANTIQ. And they can create the application or the system for you.
Jorge [00:16:46] Do you have have partners in Mexico?
Blaine [00:16:47] Yes, we have partners in Mexico, and actually virtually every other country in the world. VANTIQ is a global international company. So, yes, absolutely. Including in Monterrey. Yes I was at dinner last night with some great partners, OT Consulting, Kapok and others that can build applications with VANTIQ. The third option is VANTIQ can actually work with you to build at least the first generation of the application directly. We have a professional services arm that does that kind of work for clients, although usually if they want to do long ongoing projects, we will eventually transition them to a system integrator who is local.
Jorge [00:17:24] OK. Do you run VANTIQ in a cloud or where?
Blaine [00:17:31] Yeah, you can run VANTIQ in the so-called VANTIQ cloud which actually runs on top of AWS or Azure Microsoft Azure Cloud or the Ali Cloud, if you’re in China. So we run on top of all the major infrastructure as a service clouds. In addition, it is possible to run VANTIQ in a private cloud. If you are a maybe a large enterprise that has stood up your own internal private cloud, if it meets certain requirements, you can run VANTIQ also in a private cloud.
Jorge [00:18:00] And how is the commercial model of VANTIQ?
Blaine [00:18:02] So basically, like most software these days, most platforms VANTIQ is a subscription model. So an enterprise customer would subscribe to the platform every year. The cost of the subscription depends on the size of the project you were doing, but it may be ranging from maybe fifty thousand dollars a year and up depending on what your project is. And then it basically scales from there. And then of course there is whatever professional services are involved in building the application.
Jorge [00:18:34] Can VANTIQ help an IT company who wants to the develop one app and sell it to others?
Blaine [00:18:39] That’s a great question. Thank you for thinking of that. So most of what we’ve been talking right now is enterprises building applications for themselves for their own use. But of course, VANTIQ also has a very important business for ISV. ISVs are independent software vendors, companies that, as you know, companies that are building applications to sell many times to their clients. And that’s also a very important part of our business to be the technology powering ISVs that want to sell an application to hundreds or thousands of clients. We do that as well.
Jorge [00:19:12] Blaine Mathieu, how do you see the future? Everything is changing so fast. But where are we going? How do you see the future?
Blaine [00:19:21] I think well Jorge, I see the future like you see the future? I think so those that have heard you speak and talk about where we are going with Industry 4.0 and the future of artificial intelligence and the the exponential change that we’re undergoing. You know, I see it exactly like that. I do want to touch a little more on what I call human machine collaboration, though. I think some people see a future of A.I. where A.I. and machine learning just takes over everything. People are gone. All jobs gone. Everything. I don’t see and VANTIQ doesn’t see that future. We see a future where these increasingly intelligent machines and systems and robots need to collaborate with people. Right. Work together to make the people more efficient and effective and everybody wins that way. That’s why you need, again, application platforms that can enable people and increasingly intelligent systems to work together truly collaboratively. That’s the future I see. I think it’s a very optimistic future of human machine collaboration. And that’s sort of core to the mission of VANTIQ to enable that powerful human machine collaboration.
Jorge [00:20:29] I see the future as you.
Blaine [00:20:30] Excellent.
Blaine [00:20:32] Yeah. Good for us. Yeah. Good for us too. Yes.
Jorge [00:20:34] Because technology give us more power and help us. Always do.
Blaine [00:20:41] It always has. And it always will. Maybe some little disruptions along the way, right? Disruptive technologies, discontinuous change sometimes. You know, digital transformation. But in the long run, I think we can we can win as enterprises and as a society by taking advantage of these changes in technology.
Jorge [00:21:00] And how do you see companies, airports, cities using this kind of technology? What kind of experience we’re going to have?
Blaine [00:21:14] It’s yeah. That’s kind of. I think you said exactly the right word experience especially. Right. It is about changing the user experience really of how people interact with with technology, with machines, with robots, with each other. Right. How society works. And we have the opportunity to use these technologies in a way which empowers us. Right. Which helps take people to the next level of their evolution. I showed a video the other day at the event we did that looked a little bit like Star Trek. OK. And I think you even use the word Star Trek. And it was a beautiful video produced by Rolls Royce. Yes. And it looked like a Star Trek episode. But what we discussed on the stage was almost every one of those technologies in that video is available today. People are building VANTIQ applications using those technologies today. This is not about 50 years from now. This is about what we can actually start to make real today. And that’s why it’s so exciting.
Blaine [00:22:22] And I have one more for you. These are my Star Trek cufflinks.
Jorge [00:22:27] We love this.
Jorge [00:22:31] You know what? Because everything is smooth. Everything flows. I see the future with no friction, Blaine. A future that you just flow like water. Yeah. You know, all the gates are open for you. You know, you start to feel the future when you finish an Uber drive and you don’t have to pay. Right. You don’t have to do an extra thing you just open the door and go out. But imagine everything like that. All the doors open. You don’t have to pay the cashier. You don’t have to, you just flow. It just happens. I see the future, that future with no friction.
Blaine [00:23:19] Flow is exactly the word. Like real time applications are all about flow. That’s exactly it. It never stops. The data just streams tt flows continuously. Things just happen immediately when they’re supposed to happen. That is exactly the vision and mission of VANTIQ is exactly why I’m here.
Jorge [00:23:37] And everything will be easy. And then we can go probably to the to the stars. To hear. Or beyond. You know to the universe, because we gonna be more efficient on Earth. And we can we can set this efficiency in the whole universe.
Blaine [00:24:00] Absolutely. That’s the vision we will get there with these kind of systems. But remember start small, start small and then build up to the big vision. Absolutely.
Jorge [00:24:09] It’s a pleasure to have you here in Monterrey Blaine Mathieu.
Blaine [00:24:14] Thank you so much. Beautiful city.
Jorge [00:24:16] Thank you. And I hope you come back.
Blaine [00:24:20] Absolutely, I will. Thank you. Appreciate it.
Jorge [00:24:22] And now we stay in touch. Really. I like your product. This is VANTIQ, by the way. This is the the website all the people wants to know more about VANTIQ can go directly to this website and just contact Blaine.
Blaine [00:24:41] Please do. I’m easy to reach [email protected] you can reach me. And again, please do do check out the website.
Jorge [00:24:48] Do you respond on social media?
Blaine [00:24:49] Absolutely. I’m also LinkedIn in Twitter. I’m very easy to find.
Jorge [00:24:55] Exactly. And you have a VANTIQ TV also?
Blaine [00:24:57] Yes. VANTIQ TV is is an interview series for thought leaders in digital transformation. Check it out. You can find it on VANTIQ.com As well.
Jorge [00:25:06] Thank you very much for creating the future.
Blaine [00:25:10] You’re welcome. Thank you for having us. It’s amazing really to be here with you. And you are a true thought leader in digital transformation and the future of society. That’s why I was so excited to join you today.
[00:25:21] Thank you. Thank you. Chief Marketing and product officer of VANTIQ. This amazing futuristic disruptive platform. You have to see it you have to check it out. You have to check it out. Thank you. We’ll see you.