High-productivity application development platform for real-time, event-driven collaborative systems
Sr. Director/VP Marketing
VANTIQ – the company that powers real-time business operations – provides the only truly dynamic platform for quickly and easily creating transformative, digital applications to drive agile business operations in real time. Founded in 2015 by renowned tech industry veterans Marty Sprinzen and Paul Butterworth with multiple successful exits under their belts, VANTIQ enables those involved in mission-critical business operations to benefit from a new breed of real-time applications with dramatically reduced time-to-market, significantly lower development and maintenance costs, and maximum agility in response to constantly-changing operational requirements.
If you are looking for that opportunity of a lifetime – to put your career on a rocket-trajectory by taking a company from hot startup to multi-billion-dollar global company and a life-changing exit – then VANTIQ is the company for you. Otherwise, move along to your next 18-month stint!
As the first-ever in-house Sr. Director/VP Marketing at VANTIQ, you will be responsible for developing and executing against the go-to-market plans of VANTIQ on a global basis. Reporting to from Blaine Mathieu, VANTIQ’s highly-experienced Chief Marketing and Product Officer, you will craft the strategies for, and optimize the execution of, demand-generation and brand strategies for VANTIQ while building and managing a team of internal and external resources. You will be an expert in the market and its buyers and use that knowledge to maximize VANTIQ’s revenue generation.
Conceptualize and execute against demand-generation programs and campaigns on a global basis, with particular emphasis on the US market
Build the brand awareness of VANTIQ in the market as well as the overall knowledge and awareness of the need for real-time, event-driven applications
Measure, analyze, and ensure decisions are made based on data vs. gut-feel
Lead a small team of employees and outsourced contractors as part of a strong ‘virtual marketing team’ – eventually build out a complete, high-performance, marketing organization
Manage and enable an effective outsourced SDR team to even higher levels of performance
Work closely with global partners to ensure the success of partner marketing initiatives around the world
Really, is there anything else?
10+ years marketing experience with technology software products in the B2B enterprise SaaS market; extra points for experience marketing developer tools/platforms
Degree in business or marketing; advanced degree a bonus
Capability and expertise with all marketing channels including SEO, ad retargeting, SEM, social media, email marketing, and event marketing
Experience building and managing internal and external teams; bonus points for working closely with an SDR team; double-bonus if you managed them directly
Proficiency and expertise with marketing automation tools; bonus points for specific Hubspot experience
Bonus points for significant real-world experience with Salesforce
Very strong verbal and written communication skills; graphics/design skills a bonus
International marketing experience not required – but is a bonus.
Excellent people and management skills – will eventually be tasked to build and lead a significant team as VANTIQ powers through the hyper-growth stage
Ask yourself: Do you want to market sugar water for the rest of your life, or do you want to come with us and change the
VANTIQ is a platform that you or your software development partners can use to quickly develop applications that transform the way you operate your business. New technologies such as AI, IoT, and blockchain are easily brought together with your legacy systems by VANTIQ. VANTIQ applications allow you to analyze data flowing in and around your operations and enable your machines or people to take appropriate actions in real time – when the actions have the biggest impact.
Applications built by VANTIQ include facility security (using AI and facial recognition technology); field service management (using real-time location tracking); logistics and supply chain management (using IoT sensors and GPS); and many more.
Such applications are highly customized to your specific needs and are built with VANTIQ in days or weeks – not the months or years it would normally take. VANTIQ makes your organization’s digital transformation quicker and easier than you ever thought possible.